A poorly designed website is going to cost you. I’m not saying it may cost you. It WILL cost you! It will hurt your business’ image, and people will think that you don’t even have the funds to maintain a proper web page.
An online presence is the need of the hour because the internet exists even in places with no clean water. Babies who have not started going to school are becoming smartphone owners. Technology is taking long jumps every day like a sturdy Olympian and changing people’s lives one leap at a time.
For your business to grow, you NEED a website and no ordinary website but a smooth, user-friendly, and fast one.
5 mind-blowing tips to make your website stand out to follow:
Get an impressive logo made
These days, the logo of a business plays a big part in portraying the business’s image. It is the logo printed on letterheads and other kinds of company documentation AND the first thing visitors will notice on your website. If your business has an old-fashioned, outdated, or uncreative logo, then dear, the first thing you need to do is get a catchy logo created to represent your brand.
Apart from the logo, the font and other visuals on the website, such as pictures and icons, need to be neat too. Their size should be perfect and should go with the flow.
In simple words, your graphic designer must be sharp, talented, and skillful so that your webpage looks ‘original’ rather than a ‘copy.’
Even if people have tons of free time, they will not pass it waiting for your slowpoke website to load. The average surfer will switch to another website within seconds. So it would be best if you did everything to make sure that the speed of your website is fast. Speed is one of the essential components of website design, and no, you cannot compromise on it. Here are some ways in which you can optimize your website’s speed:
The most widely used hosting is sharing hosting. It’s cheap but relatively slow. Virtual private servers are quicker because they use multiple servers for content distribution
A content delivery network is a set of web servers spread across different geographical locations that give web content to end-users concerning their location
The best way to minimize the image size without compromising its quality is to compress them
More plugins mean more resources are needed to run them. As a result, the website works slower, and security issues can appear too.
When there are many users accessing the page at a particular time, servers run slowly and require more time to deliver the web page to each user. Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated.
The CPU is the brain of the computer. We all have learned this in school, right? But why am I mentioning this here? It is because the user interface (UI) is the heart of a website. The checkboxes, the icons, the pop-up messages, the Call to Action elements, the tooltips, the sliders, search fields, and whatnot are all UI components. A smooth UI means an easy-to-use website that visitors are going to like.
No one likes a messy room. If the clothes are scattered all around, and there’s hardly a place on the floor to put a step, then you would want to leave right away. Similarly, the design of a website should be such that there should be ‘room’ to ‘breathe’. The icons and buttons should be organized properly rather than sprinkled everywhere on the page.
Your website is ready, but how to direct traffic to it? The answer is SEO. Search engines such as Google display a list of results on the Search Engine Results Pages (SERPs), and that is from where people find what they’re looking for. If your website is optimized, it will rank higher on Google, which means traffic to your website.
There are different types of SEO which include:
People search for everything on Google nowadays. So if you are a website, then a good relationship with Google is compulsory to survive in this modern world.
Your website is the gateway of interaction between your business and the customers. Just like an outlet or a store. So why shouldn’t it have a nice ambiance? Why shouldn’t the ‘staff’ be helpful? Spending some extra bucks on your website’s design is not going to do any harm to your pocket. It is a timely investment.
A fast, user-friendly, and ‘neat’ website is the best thing you can do for your brand. It will ultimately have an impact on the profitability of the business.
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