An animation video can do wonders for your marketing strategy. Out-of-the-world characters, stunning infographics, and creative storytelling are not only eye-catching but also very entertaining. Explainer videos are also a great type of animation which many businesses go for these days.
So how much does an animation video cost? There is no specific answer to this question. Video animation does not have a fixed price. In fact, most animation studios do not mention pricing on their websites. The reason is that video animation is tailor-made, i.e., the budgeting is according to the type of video.
Many factors affect the final price of an animation video. Two videos of the same length can have entirely different prices. The style of animation, fluidity, and level of expertise are some factors that affect the final cost.
Some characteristics of a sixty-second video in some price ranges are mentioned below:
These are low-budget videos. You should expect very basic 2D animation, and the movements of the contents may be jerky. Also, the characters may look unrefined.
Note that the studio might not include music, scripting, and voice-over for low budgets. These will be add-on costs.
A low-quality, professionally produced animation video will fall into this category. The studio will provide voice-over, scripting, advanced transitions, character animation, art direction, and more.
This category will feature high-quality videos with advanced animation effects. 3D animation is also feasible in this price range.
Videos costing $50000 and above will have broadcast-quality production values. Videos that fall in this category will have everything from scripting and 2D and 3D animation to concept development, advanced lighting effects, and much more.
As mentioned above, many factors have an impact on the final cost of animation. Let’s talk about a few:
The more laborious and refined the animation, the more expensive it is going to be. Here are some details:
2D is the most affordable style of animation. It will take less time than stop motion or 3D animation. Within 2D animation, graphic vector style and typography are more affordable, whereas shaded or character hand-inked animation is more costly.
Infographics are the visual representation of knowledge, data, and information intended to give a clear picture quickly and neatly. It is made to minimize the amount of time on reading. The main chunks of data are presented impressively.
The visual representation of a text is called illustration. An illustrator often produces the imagery themselves, whereas a graphic designer uses other tools such as images, graphic forms, and words to relay the message to the viewer.
3D animation is the most catchy style of animation. Thanks to technology, the cost of it has been dropping too. Simple product renderings are less expensive, while character models and Disney/Pixar style 3D animation run on the high end.
One of the most impactful factors on the cost of animation is the length of the video. Most animation studios charge by the second: the shorter the video, the less expensive, and vice versa.
If your client wants your video within a short period, that will affect the pricing. You definitely deserve a bonus when you put in that extra effort to get the job done within the deadline.
Some animation studios offer other services too, such as:
The studio can generate an idea for you from scratch
If you don’t have a script, then the studio can write it for you. Of course, that will add to the cost, but the writing will be flawless.
Similarly, storyboarding is a hefty task that requires the services of a concept artist, illustrator, and creative director.
High-quality audio and a professional voice-over will make your video’s day. But that will also add to your cost.
Music will make your video ever so entertaining and appealing. But purchasing rights to music and creating custom tracks can be costly. If you don’t want to throw the cash, use your stock music and sound effects.
Most studios will have some revisions in the price, but changes after significant stages will cost you:
A change in the script means the services of the voice-over artist have to be used again. This will add to the cost
Requesting changes after the character has been confirmed will also add up to the cost
At this hour, you should finalize all concepts and styles. The animation studio will be busily illustrating your assets. Asset modification requests at this stage can raise the cost of your video before animation.
Animated videos never fail to disappoint. They have something magical about them that engages the audience. But that’s because there is hard work behind them. They are indeed an expensive medium of getting the message across, but there is no doubt in the fact that they’re totally worth it.
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[…] Many factors affect the final price of an animation video. Two videos of the same length can have entirely different prices. The style of animation, fluidity, and level of expertise are some factors that affect the final cost […]