For small businesses, making an ever-lasting impression and sustaining a strong clientele is a challenging feat. In the already saturated business landscape, your digital presence must be strong enough to outshine the rest.
Typically, emerging businesses have a tight budget, and they can’t invest more than a limited share in their website development. However, as a matter of fact, the website is the only thing that can either Break or Make the customer base.
In today’s blog, keeping in mind the significance of a good web design, we have rounded up some of the best ideas for website development. But before diving into the crux of the discussion, let’s unlock what role a website plays in demonstrating the business.
The website acts as a salesperson for your store. The more engaging and appealing your website is, the more likely your brand is to receive heavy footfalls.
A considerately designed website helps in building value and trust in potential customers. Everything ranging from the logo and branded imagery to the tagline communicates the message of your business.
Long story short, it tells “who” you are and “what” your brand is all about!
What’s the use of a website if it is not accessible to Google? How can customers come across your brand if Google has failed to notice its presence?
The remedy lies in making your site clutter-free, having clear content with proper sitemaps, URLs, and adjusted keywords. By enriching your website with these features, you make your website easily indexable by the search engines, i.e., Google.
Your website should be responsive across various digital gadgets and devices. However, after the announcement of Google about the mobile-first index, it is more important to make your website mobile-friendly.
If your website is not adaptable to the varying sizes of mobile screens, your brand will go in vain. Since almost all the searches are made on mobile devices, glitches and fluctuation will turn down the customer coming to your brand. And the result is going to be nothing but the loss of a significant market share.
The FMOT (First Moment Of Truth) decides whether the visitor would stay on your website or not. By using a run-of-the-mill template, you can potentially lose a great number of people from turning into loyal customers.
If your website design bears a resemblance (even slight) with any other business site, you won’t be able to earn your audience’s trust.
Ensure that whenever a visitor lands on your homepage, he gets impressed by the overall look and feel and doesn’t leave until he adds value to your business. And that too, either by making a purchase from your website or utilizing your services.
Your site homepage must be able to clinch the deal for you.
If you are a small business, there are a lot of challenges to overcome. One of them is to foster such a user experience that helps you create a sizeable audience.
No matter how valuable your services and products are, none will prioritize your brand if the resources are cluttered.
For businesses that sell products, the images and descriptions of your offerings must be appropriate and crisp. If not displayed accurately, the customers won’t even think twice before leaving your website.
In this fast-paced world, none has time to stop by for more than a few milliseconds on any door, whether physical or digital.
As stated by the experts, a website must load within a timeframe of fewer than three seconds. To ensure the right speed or load time, you must implement the right bandwidth and server infrastructure.
Additionally, if your website design is graphically intense, it can affect your site load time resulting in the pulling off of prospective customers.
Content is the king!
To rule over the heart of the customers and turn visitors into potential customers, the content of your website must be relevant and relevant only. The quality of your content dictates the indexing by the search engines. The more qualitative and quantitative content is, the easier it is for search engines to locate and index your website.
You can make your design type-heavy with the right font, color, size, and typography layout. Words have the power to penetrate the customer’s instinct; thus, keeping in mind the type of your brand, you can play your cards right via text.
You can either go for minimal or maximal text-heavy website development, defending the nature of your business.
For Delicate/Calming/Understated Brands:
The minimalist approach will be the best bet. In this approach, you can make use of thin or flowing sans-serif fonts. This way, you can let the elements breathe, removing the non-essential elements.
People approaching these brands are likely to be logical and methodical thinkers. They will appreciate your business if they come across simple and straight-to-the-point messages on your website.
For Exaggerated/Bold/Energetic Brands:
The maximalist design consisting of large text blocks covering the entire screen will entice the visitors.
Gone are the days when having a business website was counted as a luxury. Now, no matter the size of the business, the presence of a website is indispensable to keep generating leads and filling the sales funnel. Whether you are just entering a business venture or have already made your unique entity, it’s necessary to align your website with advanced design ideas.
Whatever be the phase you are in, the round-ups mentioned above of the inspiring website design ideas will help you nail your presence in the highly competitive digital landscape.
What are you waiting for? Get the ball rolled today, as there is no better tomorrow.
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